News Room

June 8, 2017

Advancial Federal Credit Union is pleased to announce a new checking account product: Ultimate Checking.

“We began by consulting with our members to determine which features they preferred so as to create the best product for both current and future Advancial members," said Brent Sheffield, President and CEO of Advancial. "The launch of Ultimate Checking is the culmination of a tremendous amount of hard work by many members of the team across almost the entire organization."

Ultimate Checking replaces three of Advancial’s current checking products and combines the most popular features of each. The account includes no monthly service fee, access to the shared branching network, unlimited free ATMs and debit card reward points. Advancial members who use both Ultimate Checking and their Advancial Visa® Rewards Plus credit card can combine their points to earn even greater rewards.

In addition to these features, Ultimate Checking includes free checks and unlimited rebates of other banks’ ATM fees. “This is a very consumer-friendly account,” said Sheffield. “We have removed the fine print for an overall better banking experience. Unlike many other checking accounts, Advancial’s Ultimate Checking caps the daily fee on overdrafts to two $25 charges, saving our members money and taking the frustration out of banking.”

Since Ultimate Checking launched earlier this year, account growth has increased steadily, reflecting consumer appreciation of the new product. From March to May 2017, new accounts have increased by almost 25% over the same period in 2016, putting Advancial on track for an exceptionally successful year.

With a history dating back to 1937, Advancial provides a diversified line of advanced financial solutions to its members. Today, Advancial is a full-service financial institution that serves more than 80,000 members worldwide and has assets of approximately $1.4 billion. For more information, please visit the Advancial website at www.advancial.org.

June 5, 2017

Advancial Federal Credit Union is the recipient of four Hermes Creative Awards, an international competition for creative professionals involved in the concept, writing and design of traditional materials and programs, and emerging technologies.

“The Marketing Department worked diligently this year to produce outstanding campaigns and materials,” said Deborah Griesbach, Chief Marketing Officer of Advancial. “Each year we work to innovate and improve our member communications and these awards are a reflection of our success.”

Advancial brought home four Hermes Creative Awards in 2017, two Gold awards and two Honorable Mention awards. Gold Awards were given for the 2017 Advancial Annual Report and the Advancial website. Honorable Mention Awards were given for the Houston dog adoption day and for the Dinero Teens and Money Musketeers websites. The Gold Award is presented to those entries judged to exceed the high standards of the industry norm. Approximately 22 percent of the entries received this award. Honorable Mention certificates are granted to those entries that meet the expectations of the judges. 11 percent were Honorable Mention winners.

Hermes Creative Awards is administered by the Association of Marketing and Communication Professionals. The international organization consists of several thousand marketing, communication, advertising, public relations, digital media production and free-lance professionals. AMCP oversees awards and recognition programs, provides judges and awards outstanding achievement and service to the profession.

Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry. There were about 6,000 entries from throughout the United States, Canada and 35 other countries in the Hermes Creative Awards 2017 competition.

With a history dating back to 1937, Advancial provides a diversified line of advanced financial solutions to its members. Today, Advancial is a full-service financial institution that serves more than 80,000 members worldwide and has assets of approximately $1.4 billion. For more information, please visit the Advancial website at www.advancial.org.

May 22, 2017

Advancial Federal Credit Union employees spent time on Monday giving back to the Dallas community at Vogel Alcove.

“Advancial offers every employee 16 hours of paid time to spend volunteering in our communities,” said Brent Sheffield, President and CEO of Advancial. “We actively encourage Advancial employees to use this time by offering specific volunteer opportunities at Advancial-sponsored charities. Vogel Alcove is an organization we’re proud to work with because it promotes so much good in the Dallas area.”

Vogel Alcove offers therapeutic education programs that are specifically designed to support children ages six weeks to 12 years who are experiencing the trauma of homelessness. It is accredited by the National Association for the Education of Young Children and provides its services at no charge. Vogel Alcove provides education and daycare services to homeless families as well as everyday necessities, such as clothing, shoes, toys and diapers.

On Monday, May 15, Advancial employees helped Vogel Alcove staff with a tea party at Dallas Heritage Village. Volunteers set out plates, napkins and cups, and served apple juice, muffins, cakes and strawberries to kids ranging from 18 months to preschool age. “This experience was truly humbling,” said Laurelle Campbell, Director of Employee Development. “It’s easy to get caught up in the drive of daily life and forget how fortunate we are. Working with these children today inspired me to have a conversation with my son about being grateful for all of our blessings and make plans to give back to the community by donating our excess toys and clothes.”

With a history dating back to 1937, Advancial provides a diversified line of advanced financial solutions to its members. Today, Advancial is a full-service financial institution that serves more than 80,000 members worldwide and has assets of approximately $1.3 billion. For more information, please visit the Advancial website at www.advancial.org.

May 22, 2017

Advancial Federal Credit Union continued its initiative to support education by awarding $1,000 scholarships to five Dinero Teens members. Dinero Teens is a financial services program designed for Advancial members ages 13 to 18.

“This year’s applicants have a wide range of dreams and goals,” said Deborah Griesbach, Chief Marketing Officer of Advancial. “We were thoroughly impressed by each student’s commitment to both their education and their communities. We foresee bright futures for every scholarship recipient.”

This year, Dinero Teens were asked to choose from one of three topics. They could describe a life experience that changed their perspective, describe why they want to go on to higher education, or reflect on an experience that challenged a belief or idea of theirs. Students could submit their application through a variety of mediums, including essay, PowerPoint, Prezi, illustration or video, among others. Five students were picked from a competitive application pool and each was awarded a $1,000 scholarship to be used for college tuition, books or living expenses.

The 2017 scholarship recipients include Kaylee Garner from Anchorage, Alaska, Tylan Jolivette from Youngsville, Louisiana, Nadia Khoda from Edmond, Oklahoma, Rachel Shi from Plano, Texas and Ryan Siwald from Houston, Texas.

Advancial supports financial education through programs such as Dinero Teens. The Dinero Teens program gives members access to a range of financial products and services including savings accounts, low minimum starter certificates, checking accounts and credit cards.

With a history dating back to 1937, Advancial provides a diversified line of advanced financial solutions to its members. Today, Advancial is a full-service financial institution that serves more than 80,000 members worldwide and has assets of approximately $1.3 billion. For more information, please visit the Advancial website at www.advancial.org.

May 8, 2017

LAFAYETTE, LA (May 1, 2017)—Advancial Federal Credit Union is pleased to announce the addition of two team members to newly created positions.

Lacey Maynor and Brooke Broussard will join Advancial’s Business Relations team in Lafayette as Community Development Manager and Community Development Officer, respectively.

“Our Acadiana team has been restructured to meet Advancial’s growing presence in the Lafayette market,” said Brent Sheffield, President and CEO of Advancial. “We opened a second branch in 2012 and as our membership in Acadiana has grown, we identified a need for greater support. With the addition of Lacey and Brooke, Advancial has the opportunity to further develop relationships with current and new business partners, introduce our industry-leading product offerings to more potential members and become even more involved in the community.”

Lacey Maynor began her role as Community Development Manager when Arlene LeBlanc, Business Development Manager, retired after ten years with Advancial. Lacey fosters relationships with potential businesses and groups interested in offering Advancial as a credit union benefit to their employees or members. As Community Development Officer, Brooke Broussard is Advancial’s on-site representative and maintains relationships with current employer groups and partnering organizations. Both Lacey and Brooke will be involved in the community alongside local branch staff.

“Acadiana is the foundation of Advancial’s business in Louisiana,” said Leo. “We are proud to offer our exceptional products and personal service to the people of Lafayette."

With a history dating back to 1937, Advancial provides a diversified line of advanced financial solutions to its members. Today, Advancial is a full-service financial institution that serves more than 80,000 members worldwide and has assets of approximately $1.3 billion. For more information on this organization, please visit the Advancial website at www.advancial.org or either of the Lafayette branches, located at 306 East Kaliste Saloom Road and 6154 Johnston Street.