June 8, 2017
Advancial Federal Credit Union is pleased to announce a new checking account product: Ultimate Checking.
“We began by consulting with our members to determine which features they preferred so as to create the best product for both current and future Advancial members," said Brent Sheffield, President and CEO of Advancial. "The launch of Ultimate Checking is the culmination of a tremendous amount of hard work by many members of the team across almost the entire organization."
Ultimate Checking replaces three of Advancial’s current checking products and combines the most popular features of each. The account includes no monthly service fee, access to the shared branching network, unlimited free ATMs and debit card reward points. Advancial members who use both Ultimate Checking and their Advancial Visa® Rewards Plus credit card can combine their points to earn even greater rewards.
In addition to these features, Ultimate Checking includes free checks and unlimited rebates of other banks’ ATM fees. “This is a very consumer-friendly account,” said Sheffield. “We have removed the fine print for an overall better banking experience. Unlike many other checking accounts, Advancial’s Ultimate Checking caps the daily fee on overdrafts to two $25 charges, saving our members money and taking the frustration out of banking.”
Since Ultimate Checking launched earlier this year, account growth has increased steadily, reflecting consumer appreciation of the new product. From March to May 2017, new accounts have increased by almost 25% over the same period in 2016, putting Advancial on track for an exceptionally successful year.
With a history dating back to 1937, Advancial provides a diversified line of advanced financial solutions to its members. Today, Advancial is a full-service financial institution that serves more than 80,000 members worldwide and has assets of approximately $1.4 billion. For more information, please visit the Advancial website at www.advancial.org.